We are now in the final few days of May and we really should be working hard on summer web pages for Squidoo or other web sites.

People are now thinking about their summer vacations, recipes, drinks, clothes and many other associated topics. We need to have the information ready and waiting for them now.

It’s hopeless writing about summer at the end of July or in August (unless you are in the southern hemisphere, of course) because you will be very lucky if Google and the other search engines pick up your article in time to generate much traffic. You want them available in search results as soon as possible and certainly before your potential visitors have started to think about the autumn and winter months and events.

If you wrote about summery subjects last year or earlier, look at those articles now. You can probably improve them by revising and refreshing the content. Don’t forget to update advertising for books, music and anything else that brings in an income. Companies bring out fresh products for every summer, don’t miss out on these.

Remember to interlink your summer lenses and/or web pages. If a visitor likes one of your articles, they might well want to read more that you’ve written on the subject. Of course, this applies to any subject not just seasonal ones.

Now it’s confession time: so far this year, I’ve written only one new summer lens – Summer Pudding – A Great British Dessert. I’ve also got to update other summer articles I’ve written over previous years. I have got plans for some other new ones which I must get on with writing. I also intend to revise and update the old ones.