To hear the news that a company as prestigious and historic as Wedgwood has gone into administration is a terrible shock. It’s one of those names that most of us have been aware of at some level in all our lives. Its name has been virtually synonymous with high quality pottery and porcelain, particularly the world famous Jasperware – see the picture of the Portland Vase.

It seems impossible that a company that has been in existence for around 250 years although it merged with Waterford Crystal in 1987 to form Waterford Wedgwood.

A direct descendent of Josiah Wedgwood, the company’s founder, has criticised recent management decisions. Tom Wedgwood has said that the company has a strong market in Japan and China which it has been unable to meet. However, since production has been moved from Wedgwood’s traditional home of Stoke-on-Trent to Indonesia, demand in these countries has fallen. He argues the Chinese and Japanese want genuine Wedgwood made in the UK. He also says that the company was struggling before the present recession.

Whatever the reasons behind its problems, it is very sad that it should find itself in trouble.