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The amazing thing about one Amazon link on your Squidoo lens or web page is that it can lead to several sales to the same person in one go.

Many people make a lens or page containing many links to different products on Amazon.com, Amazon.co.uk or other Amazon sites in your targeted countries. That’s not a bad thing to do as long as your page is interesting enough to keep visitors reading and looking at your links. This is why it’s important to make your links to Amazon products relevant to the subject of the lens.

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I’ve been checking the stats on my Squidoo pages today and I thought I must share what seems like good news.

Back at the end of March I posted here New Squidoo Widgets – Absolutely Brilliant! I’m really pleased to report that it looks like I was right to be optimistic. After looking at stats and sales on Amazon.com, I’ve had sales of three books that appear in my right hand column Amazon Spotlight widget and several lenses are showing referrals from lenses with the Featured Sites widget, obviously I checked that links to the sites receiving traffic appear in the widgets.

I’ve been a bit lazy about using the Amazon Spotlight widget because I haven’t always wanted to spend time looking for products to appear in it. Now I’ve seen this, I’m definitely going to spend time gradually going through all my pages and putting this widget on and finding really relevant products.

I’ll report again, if and when I have more news.