I picked up many tips just by looking. It’s what I’ve always done to learn to improve my writing and web page building. Look at what the experts do and learn from them.

I am amazed at the number of new lensmasters who ask how to improve their lenses or get more traffic but a quick look at their profiles shows that they have not rated or favourited any other lenses. That always leads me to assume, possibly wrongly, that they haven’t bothered to look at any or many others.

It truly appalls me when a quick look at their lenses indicates they have no idea at all how to make one that is appealing to the casual visitor.

Who would stop and read a lens that is text heavy with no graphics of any kind unless they are desperate for the information and can’t find it anywhere else? Well, not me for a start!

Even worse, if you do begin to read because you are desperate or perhaps kinder than I am, and you find it’s poorly spelled, ungrammatical and full of text-speak, would you persevere? I think most people would give up.

Why does anybody think this is acceptable? Why would anybody assume this is what other people are prepared to read? I have no idea. What I do know is that too many people new to lens or web page building or blogging think this is perfectly acceptable.

Guess who has seen too many bad web pages and lenses recently!