I hope none of you are working on new Valentine’s Day lenses or web pages right now. You’ve almost certainly left it too late to get much profitable traffic this year, if you are.

Easter, though, is nine weeks away. This gives you time to get a lens or two online. You’ll have time to choose a good subject, hopefully one that puts a slightly different spin on the usual Easter eggs and little bunny rabbits. You don’t want to compete head-on with the top Easter pages, do you? Maybe you know about some Easter customs unique to your area, or your family has its own traditions or recipes for the festival.

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